Crowdfunding & Pre-Orders

Direct-to-Fan Funding

Launch fundraising campaigns for albums, tours, or equipment. Offer exclusive rewards, track backers, and realize your creative projects directly with your fans.

Launching a Campaign

Campaigns are project-based fundraisers. You set a monetary goal and a deadline. Fans pledge money in exchange for rewards.

Key Configuration Steps

1
Goal & Deadline
Set the target amount (e.g., $5,000) and the end date. The urgency drives contributions.
2
Funding Model
All-or-Nothing: You only get paid if you hit 100% (Less risk).
Flexible: You keep whatever you raise (Good for ongoing goals).
3
Story & Media
Upload a pitch video and write a compelling description of what the money will fund.

📌 Best Practices

  • Video is King: Campaigns with video pitches raise 105% more than those without.
  • Realistic Goals: Set a goal you can reach. It's better to overfund significantly than to miss a high bar.
  • Launch with Momentum: Have supporters ready to pledge on Day 1 to show social proof.

Rewards & Tiers

Incentivize backers with tiered rewards. Mix digital goods (low cost) with exclusive physical items (high value).

Tier 1 • $10

Digital Download

Early access to the album one week before release.

Digital Delivery
POPULAR
Tier 2 • $50

Signed Vinyl

Limited edition colored vinyl signed by the band.

Physical
Shipping Calc
Tier 3 • $500

Executive Producer

Your name in the liner notes + VIP concert tickets.

Limited Qty (5)

Backer Management

Tracking & Fulfillment

Once your campaign is funded, the real work begins. Use the "Backers" tab to manage fulfillment.

  • 1
    Export Checklists Download CSVs for shipping providers.
  • 2
    Mark as Sent Track which rewards have been shipped.
  • 3
    Communicate Updates Post "Updates" to notify backers of production progress.

Trust & Safety

If a campaign fails:
Backers are automatically refunded (or not charged, depending on Stripe setup). No action required from you.

If funded:
Funds are transferred to your connected payout account minus platform fees.

LabelStack - Music Distribution Platform

Documentation Hub v2.1.0 • Updated January 2026